When your website is competing for ranking on Google with your keywords, it may seem like Page 2 or 3 is “good enough” – but the truth is, getting on the FIRST PAGE is essential! An excellent comparison is in a race like NASCAR, only the 1st 10 finishers get any points at all. Same goes on the First Page of Google – only ten websites can be seen by searchers. While some keywords or keyword phrases may be more difficult than others to rank on the First Page of Google for, just keep in mind that every keyword phrase is an entirely new market to compete in for first page rankings.

Getting on any page other than the First Page of Google will give you little to no return for the amount of time, effort, and money you are putting into your SEO efforts. The best thing to do is to target narrower search terms. For example, instead of targeting a term like “shoes” you could target a term like “black running shoes.” These very narrow keyword phrases will give you more bang for your buck when it comes to SEO and help you climb to the First Page of Google more quickly.