Most people or business owners who maintain a website have heard about
using Google Analytics or some other website analytics program. Are
you taking the time to look at the data from your website on a
consistent basis? The importance and value of doing so is in gaining
knowledge about who your customers are. If you don’t pay attention to
the data, you are missing out on very valuable website tweaks which
could be made to your site to increase efficiency and give the user a
better experience. Google Analytics is a FREE tool – there is no
reason NOT to use it. After implementing the code into your website,
within 24-48 hours it automatically begins to glean in a variety of
useful data you can use to your advantage including: Unique Visitors,
Average Time On Site, Traffic Sources, and Keywords. When it comes to
your website, what you don’t know CAN hurt you!